Desplastificate
by Corona
Corona stands to provoke Mexicans to live a life without frontiers. But frontiers come at any size, at any color, and this time, plastic is our biggest wall. And we know that if we don’t act today to care for our beaches, in 2050 we won’t be able to enjoy them. That’s why we wanted to act and make a global movement to protect the Oceans.
El Ojo 2020 / Bronze / Sustainable
The Relaunch
We re-launched one of our most famous commercials from 20 years ago
to show people how our beaches look today and the damage we’ve caused.
And a few machines…
Also, we did a couple of machines, that became really popular on social.